How Many Bad Reviews Are in the App Store
Negative reviews for your app can be difficult to accept and even manage. The last matter yous desire to read when y'all wake up in the morning would exist negative reviews.
Withal, did you know in that location are more than reasons for you lot to avoid negative reviews than you offset thought?
There'southward a potent correlation between negative app reviews and ASO (App Shop Optimization). In fact, app reviews play a huge factor in the success of your ASO effort and your app as a whole.
In this post, nosotros'll have a look at how negative reviews can impact your app shop optimization (ASO) results.
What are app reviews?
Before we jump into the effects of negative reviews, nosotros must outset empathise what app reviews are.
Call back of app reviews every bit a manner for your users to express their thoughts about your app. Their ratings and reviews reflect how satisfied and happy they are or vice versa.
Simply put: app reviews reverberate your user's feel.
Users can either give you ratings or reviews:
Ratings are given from 1 to five where 1 stands for the least satisfied and 5 stands for the most satisfied. Bated from ratings, users tin can likewise comment about your app past giving a review. When your users give their ratings, they accept the option to give feedback.
App stores typically brandish your app rating on your product page and search results. App ratings play a huge role in the decision-making of users. Thus, app stores brand sure that users easily see the app rating.
Undoubtedly, negative reviews are directly related to low ratings. For this reason, it's worth knowing the 14 ways to improve app store ratings and reviews.
What is app store optimization (ASO)?
ASO is the procedure of increasing an app's ranking and visibility primarily in app stores. Statistically speaking, the college the ranking of your app is, the more people will download, install, and use your production. With more users, your adventure of earning and attaining your concern or personal goals also increases.
To perform ASO effectively, at that place are a lot of things you need to improve. These include, simply not limited to, your app title, description, screenshots, promotional videos, target keywords, and of course, app reviews.
Now, ASO is a huge topic. If you lot're a beginner or you want to obtain more information about ASO, the following blogs should help:
- App Store Optimization: The Definitive Guide
- Best App Store Optimization Tools: Free & Paid
- 10 ASO Tips to Ameliorate Your App Ranking – 2020
- For Beginners: What is App Shop Optimization (ASO)? How does ASO work?
By reading whatever of these blogs, y'all should then have a deeper and more than detailed agreement of what ASO is.
5 ways how negative reviews bear upon app store optimization
Now, we come to the core of our discussion. Every time you receive negative reviews, it affects your app store optimization (ASO) try. Only the question is, "How?"
Let's get down to the answers below:
- Negative reviews come with low ratings
If a user gives yous a low rating, that aforementioned user would virtually likely leave a negative review as well.
As a event, apps with a lot of negative reviews would too receive a low overall rating. These apps may have an average of 1-star, 2-star, or at best, 3-star ratings.
So, when you have dismal ratings, information technology is not surprising to see that the app'south ASO would also be affected.
It is easier to run a successful ASO if y'all have loftier ratings. The opposite is also truthful; the lower your app rating is, the more than difficult information technology is to see successful results with your ASO efforts.
- Users don't like negative reviews
Negative reviews atomic number 82 to low ratings and low ratings lead to fewer downloads.
Why?
Because people base of operations their decisions on what other people are saying. That is merely part of our natural herd mentality as human beings.
Check out these numbers from Apptentive's consumer survey:
- 77% of respondents read at least one review before downloading a free app.
- 80% of respondents read at least one review before downloading a paid app.
- 55% of respondents said that they negatively perceive an app with ane or two-star ratings.
- 77% of respondents said that they positively perceive an app with 4 or five-star ratings.
- Conversion rate increases by 306% when the rating of an app is increased from two stars to three stars.
- Conversion rate increases by 90% when the rating of an app is increased from three stars to four stars.
- 90% of respondents say that they consider app ratings and reviews every fourth dimension they are looking for a new app.
It is non hard to see that yous, every bit a user, would almost likely cull an app with higher ratings and more than positive reviews.
As you lot can come across, ratings are not simply badges. Reviews are not but testimonials. Both play a huge function in either pulling downwardly or pulling upwards your conversion rate.
- App stores prefer top-rated apps
Apple tree App Store and Google Play Store (the biggest app stores today) both award summit-rated apps in their platform. Of form, this is but natural and to be expected. After all, users wait for the all-time apps, and usually, the best apps take the highest ratings.
With this in heed, Google Play Shop features various apps in their "Meridian free apps", "Top paid apps", "Superlative grossing apps", "Acme free games", Height paid games", and "Top grossing games".
And guess which apps they feature on those lists — yep, that's right, the apps with good ratings.
In the same manner, the App Store also releases the annual "Best of" listing in which you'll also detect Apple tree's top-rated apps.
Not only that but in most cases, app search results display the apps with the highest ratings first. Fifty-fifty if y'all are only exploring the app stores, you lot tin can readily see highly-rated apps more apps will low ratings.
- Play Shop checks keywords in reviews
Play Store is owned by Google, the largest search engine on the Internet today. Google specializes in using keywords to provide relevant search results.
Unsurprisingly, Google combs through your app's reviews to find relevant keywords to make up one's mind your ranking. In short, the keywords plant in your reviews affect your app's visibility.
Here'due south something to bear in mind: negative reviews negatively affect your keyword ranking.
Even if you have relevant keywords in your reviews, if they are negative in nature, it tin't increase your app ranking. Negative reviews transport a bad point to Google. Instead of ranking higher for that certain keyword, it may pull you downwards because of the unfavorable review.
- App stores consider the number of ratings you receive
Both App Shop and Play Store favor apps with a lot of ratings. The more ratings you have, the higher your take chances of getting featured.
For instance, you have ii apps with 5-star ratings. The difference is that the showtime app has 10,000 client reviews and the other only has 100. App stores would requite the first app meliorate visibility over the 2nd app.
Nevertheless, information technology doesn't mean that if y'all have a lot of customer reviews, you will automatically get featured. App stores would nevertheless consider whether those reviews are positive or negative. Thus, even if you have a lot of reviews, just nearly of them are negative, it tin can hold dorsum your app from succeeding.
Negative app reviews and ASO
It does not accept a rocket scientist to effigy out that app reviews do really touch on ASO.
To sum information technology all upwardly, bad reviews atomic number 82 to low ratings; and the low ratings atomic number 82 to fewer downloads; so fewer downloads lead to a decreased hazard of getting featured in the app shop; not getting featured leads to lower app ranking; and lower app ranking leads to lower visibility.
All these play a major role in killing your ASO.
Aim for positive reviews
No 1 wants to receive negative reviews. Nonetheless, await at negative reviews as an opportunity to better your app. Take note of the pain points of your users. From there, you tin can quickly make the necessary changes. With the right modifications, you might besides plow negative reviews into positive reviews.
Bated from that, be certain to inquire for reviews from your satisfied customers. In some cases, they are the "silent majority." You lot just need to tap this rich source of positive reviews by offering rewards and incentives.
For more than details, be sure to read our article nigh how to improve your reviews and ratings.
In summary
Yes, negative reviews touch on your ASO. When you proceed on receiving negative reviews, information technology decreases your average rating and your chance of getting downloaded by other potential users.
And so, be sure to put your users in the center when you make a determination. They are the ones who decide whether your app will exist successful or not.
Source: https://metrikal.io/blog/how-negative-app-reviews-affect-app-store-optimization-aso/
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